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1. 
Cover image for The new marketing : transforming the corporate future
The new marketing : transforming the corporate future
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
Wilson, Hugh.
Available: Copies:
2. 
Cover image for Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
-making / by Hugh M. Cannon -- Managing non-traditional advertising : a message processing framework / by Rick
Available: Copies:
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