Title:
Kidnapped : how irresponsible marketers are stealing the minds of your children
Author:
Acuff, Dan S., 1942-
ISBN:
9781419505034
Personal Author:
Publication Information:
Chicago : Dearborn Trade Pub., ©2005.
Physical Description:
xix, 264 pages ; 23 cm
Contents:
Target marketing and children as "sitting ducks" -- How Kidnapped can help -- The crisis point -- Working together to raise healthy children -- 1. The state of the state of being a kid -- Sitting-duck psychology -- Dangerous times -- Invisible and intangible information overload (IIIO) -- Other dangers kids face today -- Accepting responsibility -- 2. Classifying good, neutral, and dangerous products and programs -- Typically positive products and programs -- The neutral : products and programs to monitor -- The bad : products and programs that are inherently dangerous -- Time for action -- 3. The three dimensions of development -- Dimension one : developmental elements -- Dimension two : developmental blind spots -- Dimension three : dynamics of communication -- Putting it all together -- 4. The innocent years : birth to age three -- Dimension one : developmental elements -- Dimension two : developmental blind spots -- Dimension three : dynamics of communication -- Marketing messages, screen time, and sitting-duck psychology -- Programs for children from birth to age three -- Key vulnerabilities of infants and toddlers -- A week in the life of a toddler -- Parent and caretaker toolbox for youth enrichment strategies -- Moving on to ages three to seven -- 5. The impressionable years : ages three to seven -- Dimension one : developmental elements -- Dimension two : developmental blind spots -- Dimension three : dynamics of communication -- Good product and program choices for three- to seven-year-olds -- Products and programs in need of monitoring for this age group -- Inherently dangerous products to be avoided for this age group -- Key vulnerabilities of the three- to seven-year-old -- A week in the life -- Parent and caretaker toolbox for youth enrichment strategies -- On to the 8- to 12-year-old "rule-and-role" stage of development.
6. The "rule-and-role" stage of development : ages 8 to 12 -- Dimension one : developmental elements -- Dimension two : developmental blind spots -- Dimension three : dynamics of communication -- Marketing to tweens -- Good product and program choices for 8- to 12-year-olds -- Products and programs in need of monitoring -- Products and programs that are inherently dangerous -- Key vulnerabilities of 8- to 12-year-olds -- A week in the life -- Parent and caretaker toolbox for youth enrichment strategies -- Bring on the hormones! -- 7. Early adolescence : ages 13 to 15 -- Dimension one : developmental elements -- Dimension two : developmental blind spots -- Dimension three : dynamics of communication -- Typically positive products and programs -- The neutral : products and programs in need of monitoring -- Products that are inherently dangerous -- Key vulnerabilities of 13- to 15-year-olds -- A week in the life of a teen -- Parent and caretaker toolbox for youth enrichment strategies -- Moving into late adolescence -- 8. Late adolescence : ages 16 to 19 -- Dimension one : the later stages of the brain's development -- Dimension two : developmental blind spots -- Dimension three : dynamics of communication -- The demographics and psychographics of marketing to teens -- The most dangerous products, programs, and advertising messages -- Key vulnerabilities of 16- to 19-year-olds -- A week in the life of two teenagers -- Parent and caretaker toolbox for youth enrichment strategies -- Making use of the trim-tab effect -- 9. A call to action -- A game plan for parents -- How educators can make a difference -- Asking manufacturers, marketers, producers, and retailers to step up -- Making smart choices for society -- To censor or not to censor -- A shift in paradigms.
Abstract:
Annotation. Children are Sitting Ducks in Today __s High-Powered World of Commercialization According to a 2004 study by the American Psychological Association, companies spend $12 billion annually on advertising aimed directly at children and teens. Children today watch close to a thousand of hours of television every year, the obesity rate of youth ages six to 19 has tripled over the past thirty years, approximately 80% of videogames contain some form of violence, and about 70% of television programming has some sort of sexual content. America __s children are under assault, and a new book from educational researchers Daniel S. Acuff, PhD, and Robert H. Reiher, PhD will help parents protect their children. In Kidnapped: How Irresponsible Marketers are Stealing the Minds of Your Children, Drs. Acuff and Reiher explore the development stages from birth through adolescence and showing what kinds of messages children can __tolerate __ at each stage. Concerned parents, marketers, and educators will learn:12 brain-based learning principles that guide child development today15 developmental __blind spots __ that make children sitting ducks for advertisers and marketersTechniques for helping children become more ad- and media-savvy. Strategies for ensuring child safety on the InternetThe impact of repeated viewing of violent materials on childrenWhy older teens also susceptible to depictions of violence, sexuality, and substance abuseIn Kidnapped, parents, educators will discover how to recognize unethical practices and retailers and marketers will learn how to improve their youth-directed efforts.
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Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003904.htmlContributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html