Title:
Marketing success stories : South African case studies
Author:
Cant, M. C. (Michael Colin), 1957-
ISBN:
9780195994896
Edition:
7th ed.
Publication Information:
Cape Town : Oxford University Press, 2010.
Physical Description:
xi, 244 p. : ill. ; 25 cm.
Subject Term:
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Summary
Summary
Marketing Success Stories 7e is a SA narrative edition for undergraduate students in retail and marketing, covering the strategies of well known SA companies that have, through a range of marketing interventions, repositioned themselves or grown market share.
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