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Essentials of marketing : a global managerial approach

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Title:
Essentials of marketing : a global managerial approach
Author:
Perreault, William D.
ISBN:
9780072894820

9780071179089
Personal Author:
Perreault, William D.
Edition:
8th ed.
Publication Information:
Boston : Irwin/McGraw-Hill, ©2000.
Physical Description:
xxvii, 592, 27, 10 pages : illustrations (some color) ; 28 cm + 1 computer optical disc (4 3/4 in.).
Series:
The Irwin/McGraw-Hill series in marketing

Irwin/McGraw-Hill series in marketing.
General Note:
Includes indexes.
Contents:
Marketing's role in the global economy -- Marketing's role within the firm or nonprofit organization -- Focusing marketing strategy with segmentation and positioning.
Subject Term:
Marketing.
Added Author:
McCarthy, E. Jerome (Edmund Jerome)
Copies:
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