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Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

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Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Title:
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Author:
Makhanya, Nomfundo.
Personal Author:
Makhanya, Nomfundo.
Publication Information:
2012.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.
Subject Term:
Internet marketing.

Consumers' preferences.

Brand loyalty.

Periodicals -- Internet marketing.
Copies:
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