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An investigation of brand names as product names in the South African context

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An investigation of brand names as product names in the South African context
Title:
An investigation of brand names as product names in the South African context
Author:
Gape, Kenaleone.
Personal Author:
Gape, Kenaleone.
Publication Information:
2015.
Physical Description:
42 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Added Corporate Author:
Independent Institute of Education. Vega School of Brand Leadership.
Copies:
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