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Advertising, promotion, and supplemental aspects of

Cover image for Advertising, promotion, and supplemental aspects of
Advertising, promotion, and supplemental aspects of
Title:
Advertising, promotion, and supplemental aspects of
Author:
Shimp, Terence A.
ISBN:
30103525
Personal Author:
Shimp, Terence A.
Edition:
4th
Publication Information:
Dryden Press 1997
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