Title:
Business strategy : an introduction
Author:
Campbell, David J.
ISBN:
9780585462790
9780080476346
Personal Author:
Edition:
2nd ed.
Publication Information:
Oxford : Butterworth-Heinemann, 2002.
Physical Description:
1 online resource (xxi, 478 pages)
General Note:
Previous edition: 1999.
Contents:
Index of key concepts; Preface to the second edition; Part 1 An introduction to the strategic process; Part II Internal analysis; Part III External analysis; Part IV Strategic implementation and management; Part V Case studies; Glossary of key terms; Index.
Abstract:
Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.
Electronic Access:
ebrary http://site.ebrary.com/id/10127941EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=86153
MyiLibrary http://www.myilibrary.com?id=105159&Ref=Athens
MyiLibrary http://www.myilibrary.com?id=105159
Taylor & Francis http://www.tandfebooks.com/isbn/9780080476346
MyiLibrary, Table of contents http://www.myilibrary.com?id=105159&ref=toc