Effective writing skills for public relations

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Title:

Author:

Foster, John, 1926-

ISBN:

9780749443818

Personal Author:

Foster, John, 1926-

Edition:

3rd ed.

Publication Information:

London ; Sterling, VA : Kogan Page Ltd., 2005.

Physical Description:

xiv, 258 pages : illustrations ; 24 cm.

Series:

PR in practice series

PR in practice series.

Contents:

The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clichés, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple-and plain -- Writing for the press -- Captions: how to handle them -- What editing is all about -- Skills and styles for the office -- Traps, snares and pitfalls -- Americanisms -- the differences -- The spoken word: pronunciation matters -- Principles of presentation -- The words for IT -- Tone-the linchpin of reputation -- Reporting annually: chore or challenge? -- Is it legal?

Subject Term:

Business writing -- Handbooks, manuals, etc.

Public relations -- Handbooks, manuals, etc.

Business writing. (OCoLC)fst00842936

Public relations. (OCoLC)fst01082892

Pressearbeit.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005000863.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2005000863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005000863-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020371320	808.066659 F755E 2005	1	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000001767	808.066 FOS	1	Searching... Unknown
Searching... 1:VGCT	1:GEN-BOOK	000039207	808.066 FOS	1	Searching... Unknown

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Summary

'John Foster's book is a 'How To' guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject.'Writing MagazineEffective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.This third edition includes five new chapters covering editing skills, the importance of written tone of voice, what makes a good annual report, the legal issues facing writers and the use of Americanisms. Standard proof correction marks are included together with a glossary of terms.This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.