Fashion entrepreneur : starting your own fashion business

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Title:

Author:

Burke, Sandra.

ISBN:

9780958273305

Personal Author:

Burke, Sandra.

Publication Information:

[Auckland, N.Z.?] : Burke Pub., 2008.

Physical Description:

173 pages : color illustrations ; 30 cm.

Series:

Fashion design series ; 3

Fashion design series ; 3.

General Note:

Reprinted: 2009.

Contents:

Fashion entrepreneur' runaway to success -- Opportunities in the fashion and creative industries -- Fashion entrepreneurs' traits -- Networking -- Competitive advantage -- Business plans -- Starting your own business -- Market research -- Marketing and branding -- Sales and negotiation -- Design and production cycle -- Sources of finance -- Small business accounts -- Project management skills.

Abstract:

The only book you will ever need to start your own business. The book outlines the traits and techniques fashion designers use to set up small business. The topics include creativity and innovation, writing business plans, raising finance, sales and marketing, and the small business management skills needed to run it successfully.

Subject Term:

New business enterprises -- Management.

Fashion.

Entrepreneurship.

Clothing trade -- Management.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	000008548	658.022 BUR	1	Searching... Unknown
Searching... 1:VGPTA	1:REC-BOOK	000187085	658.022 BUR	1	Searching... Unknown
Searching... 1:VGPTA	1:REC-BOOK	000147961	658.022 BUR	2	Searching... Unknown

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Summary

With your head buzzing with innovative and creative ideas welcome to the Fashion Entrepreneurs world of glamour, style and wealth. This book outlines the traits and techniques fashion designers use to set up small businesses. The topics include: creativity and innovation, writing business plans, raising finance, sales and marketing, and the small business management skills needed to run a creative company on a day-to-day basis.