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Title:
Marketing South African tourism and hospitality
Author:
George, Richard.
ISBN:
9780195719253
Personal Author:
George, Richard.
Publication Information:
Cape Town : Oxford University Press, 2001.
Physical Description:
xv, 347 pages : illustrations ; 24 cm
Abstract:
This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
Subject Term:
Tourism -- South Africa -- Marketing.

Hospitality industry -- South Africa -- Marketing.

Hospitality industry -- Marketing. (OCoLC)fst00961149

Tourism -- Marketing. (OCoLC)fst01153181

Marketing.

Toerisme.
Geographic Term:
South Africa. (OCoLC)fst01204616
Copies:
Library
Material Type
Item Barcode
Shelf Number
Copy
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 1:GEN-BOOK 33168015721950 916.800688 G348M 2001 1
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 1:GEN-BOOK 000005146 338.479 GEO 1
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