Marketing : a resource book

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

Title:

Marketing : a resource book

Author:

Hutchings, Andy.

ISBN:

9780273607359

Personal Author:

Hutchings, Andy.

Publication Information:

London : Pitman, 1995.

Physical Description:

vii, 334 pages : illustrations ; 23 cm

Abstract:

Introduces the core concepts of marketing within a practical framework and contains a detailed glossary of marketing.

Subject Term:

Marketing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... VEGA Pretoria	General Books	000147665	658.8 HUT	1	Searching... Unknown

This text provides a wide range of material for use in group work, seminars, exam preparation and as a study aid. It imcludes extracts from the press and from journals and aims to present a European and international perspective. Each chapter focuses on a principal marketing area and contains key definitions, concepts, questions, projects, references and articles.

Available:*

Bound With These Titles

On Order

Summary

Summary