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Telecommunications : an introduction to electronic media
Title:
Telecommunications : an introduction to electronic media
Author:
Gross, Lynne S.
ISBN:
9780697355065
Personal Author:
Gross, Lynne S.
Edition:
7th ed.
Publication Information:
Boston : McGraw-Hill, 2000.
Physical Description:
xxv, 438 pages : illustrations ; 23 cm.
Series:
McGraw-Hill series in mass communication and journalism

McGraw-Hill series in mass communication and journalism.
Subject Term:
Telecommunication.

Broadcasting.
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99029932.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99029932.html

Summary

Teaches students the essentials of telecommunications, whether they are consumers or media practitioners. This book divides into two main sections, focusing on the various media forms (commercial radio, cable television) and focusing on the functions of media (programming, advertising). It offers a glossary to help readers with unfamiliar terms.