Essentials of marketing
Title:
Essentials of marketing
Author:
McCarthy, E. Jerome (Edmund Jerome)
ISBN:
9780256093230
Personal Author:
Edition:
5th ed.
Publication Information:
Homewood, Ill. : Irwin, ©1991.
Physical Description:
xvii, 526 pages : illustrations ; 27 cm.
Series:
Irwin series in marketing
Irwin series in marketing.
Subject Term:
Added Author: