Title:
Consumer behavior
Author:
Schiffman, Leon G.
ISBN:
9780137006700
Personal Author:
Edition:
10th ed., Global ed.
Publication Information:
Boston, Mass. ; London : Pearson Prentice Hall, ©2010.
Physical Description:
592 pages : illustrations ; 28 cm
General Note:
Previous edition: 2007.
Abstract:
Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
Subject Term:
Genre:
Electronic Access:
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIATable of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA