Title:
Marketing research
Author:
Aaker, David A.
ISBN:
9780470050767
Personal Author:
Edition:
9th ed.
Publication Information:
Hoboken, NJ : Wiley, ©2007.
Physical Description:
xvii, 774 pages : illustrations ; 27 cm
Abstract:
Highlighting the relevance of marketing intelligence and the power of the Internet in marketing research applications, this book focuses on recent trends in marketing intelligence and explains how various functions are linked to each other in a way that ensures efficient management of the customer-firm relationship.
Electronic Access:
InhaltsverzeichnisTable of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html
Beschreibung für Leser http://deposit.d-nb.de/cgi-bin/dokserv?id=2973250&prov=M&dok_var=1&dok_ext=htm