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Should advertising agencies consider customisation as a tool for meeting clients brand needs?
Title:
Should advertising agencies consider customisation as a tool for meeting clients brand needs?
Author:
Botes, Wayne.
Personal Author:
Botes, Wayne.
Publication Information:
2007.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2007.
Added Corporate Author:
Independent Institute of Education. Vega School of Brand Leadership.