Integrated marketing communication

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Title:

Integrated marketing communication

Author:

Van Heerden, Neels, 1957-

ISBN:

9780627033322

Edition:

Fourth edition.

Physical Description:

xix, 362 pages : illustrations ; 25 cm

Contents:

Integrated marketing communication: setting the scene -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Subject Term:

Advertising.

Communication in marketing.

Sales promotion.

Added Author:

Van Heerden, Neels, 1957-

Mulder, D. (Dalmé)

Sephapo, Catherine Mpolokeng.

Electronic Access:

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIE Sandton	General Books	000096402	658.802 INT	1	Searching... Unknown
Searching... IIE Sandton	General Books	000185080	658.802 INT	2	Searching... Unknown
Searching... IIE Sandton	General Books	000157101	658.802 INT	3	Searching... Unknown
Searching... IIE Sandton	General Books	000157187	658.802 INT	4	Searching... Unknown
Searching... IIEMSA	Lecturer Books	002303092	658.802 INT	1	Searching... Unknown
Searching... IIEMSA	Prescribed books	002302790	658.802 INT	2	Searching... Unknown
Searching... IIEMSA	MSA Reserves	002302791	658.802 INT	3	Searching... Unknown
Searching... RC Bloemfontein	General Books	002057514	658.802 INT	1	Searching... Unknown
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Searching... RC Durban	Recommended Books	002041312	658.802 INT	1	Searching... Unknown
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Searching... RC Mbombela	Prescribed books	002033207	658.802 INT	1	Searching... Unknown
Searching... RC Nelson Mandela Bay	General Books	002243807	658.8 HEE	1	Searching... Unknown
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Searching... RC Nelson Mandela Bay	General Books	002227649	658.8 HEE	37	Searching... Unknown
Searching... RC Pietermaritzburg	General Books	002060122	658.802 INT	1	Searching... Unknown
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Searching... RC Pietermaritzburg	General Books	002081802	658.802 INT	14	Searching... Unknown
Searching... RC Polokwane	General Books	002053801	658.802 INT	1	Searching... Unknown
Searching... RC Polokwane	General Books	002042414	658.802 INT	6	Searching... Unknown
Searching... RC Polokwane	General Books	002042404	658.802 INT	10	Searching... Unknown
Searching... RC Polokwane	General Books	002042868	658.802 INT	17	Searching... Unknown
Searching... RC Polokwane	Prescribed books	002042989	658.802 INT	21	Searching... Unknown
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Searching... RC Polokwane	General Books	002059858	658.802 INT	37	Searching... Unknown
Searching... RC Polokwane	Prescribed books	002059859	658.802 INT	38	Searching... Unknown
Searching... RC Pretoria CBD	Prescribed books	002065511	658.802 INT	1	Searching... Unknown
Searching... RC Pretoria CBD	Prescribed books	002065689	658.802 INT	2	Searching... Unknown
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Searching... VC Cape Town	Prescribed books	000124601	658.802 INT	1	Searching... Unknown
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Searching... VC Durban North	Lecturer Books	002130151	658.802 INT	1	Searching... Unknown
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Searching... VC Durban North	Prescribed books	002130004	658.802 INT	4	Searching... Unknown
Searching... VC Nelson Mandela Bay	Prescribed books	000131591	658.802 INT	1	Searching... Unknown
Searching... VC Nelson Mandela Bay	Prescribed books	000131786	658.802 INT	2	Searching... Unknown
Searching... VC Nelson Mandela Bay	Prescribed books	000132983	658.802 INT	3	Searching... Unknown
Searching... VC Pretoria	General Books	002181811	658.802 INT	1	Searching... Unknown
Searching... VC Pretoria	Prescribed books	002173011	658.802 INT	2	Searching... Unknown
Searching... VC Pretoria	Lecturer Books	002173010	658.802 INT	3	Searching... Unknown
Searching... VC Pretoria	Lecturer Books	002173445	658.802 INT	4	Searching... Unknown
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Searching... VC Pretoria	Lecturer Books	002173588	658.802 INT	7	Searching... Unknown
Searching... VC Pretoria	Prescribed books	002173142	658.802 INT	8	Searching... Unknown
Searching... VC Sandton	Prescribed books	002139316	658.802 INT	1	Searching... Unknown
Searching... VC Sandton	Prescribed books	002139428	658.802 INT	2	Searching... Unknown
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Searching... VC Sandton	Prescribed books	002139440	658.802 INT	4	Searching... Unknown
Searching... VC Waterfall	Prescribed books	002177762	658.802 INT	1	Searching... Unknown
Searching... VC Westville	Prescribed books	000117486	658.802 INT	1	Searching... Unknown
Searching... VC Westville	Prescribed books	000117488	658.802 INT	2	Searching... Unknown
Searching... VC Westville	Prescribed books	000120147	658.802 INT	3	Searching... Unknown
Searching... VEGA Bordeaux	Prescribed books	000136479	658.802 INT	1	Searching... Unknown
Searching... VEGA Bordeaux	Prescribed books	000136480	658.802 INT	2	Searching... Unknown
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Searching... VEGA Bordeaux	Prescribed books	000116363	658.802 INT	7	Searching... Unknown
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Searching... VEGA Cape Town	Lecturer Books	000036750	658.802 INT	1	Searching... Unknown
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Searching... VEGA Durban	Prescribed books	000011982	658.802 INT	1	Searching... Unknown
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