Marketing : a practical approach

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Title:

Marketing : a practical approach

Author:

Rix, Peter.

ISBN:

9780074712627

Personal Author:

Rix, Peter.

Edition:

5th ed.

Publication Information:

North Ryde, N.S.W. : McGraw-Hill, c2004.

Physical Description:

xxvi, 558 p. : ill. ; 26 cm.

General Note:

Includes index.

Previous ed.: 2001.

Abstract:

A practical text providing case studies, exercises and examples which place marketing theory in a real world context. This new edition integrates the competencies throughout the text by following the objectives from the chapter opener and within the text through the use of colour icons.

Reading Level:

For tertiary students.

Subject Term:

Marketing -- Textbooks.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168020368177	658.8 R626M 2004	1	Searching... Unknown

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Summary

Provides case studies, exercises and examples, which place marketing theory in a real world context. This book integrates the competencies throughout the text by following the objectives from the chapter opener and within the text through the use of colour icons.