Marketing research : an applied orientation

Title:

Author:

Malhotra, Naresh K.

ISBN:

9780132279468

9780132221177

Personal Author:

Edition:

5th ed.

Publication Information:

Upper Saddle River, NJ : Pearson/Prentice Hall, c2007.

Physical Description:

1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.)

General Note:

"SPSS student version 14.0"--CD-ROM.

Subject Term:

Electronic Access:

Copies:

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168015776913	658.83 M249M 2007	2	Searching... Unknown
Searching... IIEMSA	General Books	33168015776871	658.83 M249M 2007	4	Searching... Unknown
Searching... IIEMSA	General Books	33168020372864	658.83 M249M 2007	5	Searching... Unknown
Searching... IIEMSA	General Books	33168015776889	658.83 M249M 2007	6	Searching... Unknown
Searching... IIEMSA	General Books	33168015777192	658.83 M249M 2007	7	Searching... Unknown
Searching... IIEMSA	General Books	33168025442183	658.83 M249M 2007	8	Searching... Unknown

For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.

The global leader because it presents a comprehensive look at the principles and practices of marketing research from a manager's perspective.