Summary

′The second edition of Understanding the Media updates what has been recognised as a successful introduction to the study of the mass media.... The author furnishes examples from all around the world, underpinning the emphasis the book places on the concept of globalisation in understanding the modern media. The readings and questions force students to reflect critically on issues and encourage them to explore their own media-consumption habits....

The chapters are well organised and user friendly, with the chapter on globalisation highly recommended. Introductions to media globalisation often fail to provide a succinct and clear overview for first-year students - this chapter cracks the problem with a pithy description of the basic concepts and debates, interlaced with illuminating case studies and illustrative examples... The strength of Eoin Devereux′s text is that the examples are familiar and relevant to present-day students and his style does not patronise or talk down to them....

Clearly written, comprehensive, well organised and up to date... This is an excellent introductory text for media studies students′ - Times Higher Education

Praise for the first edition:

`An interesting book to read, written in a simple and transparent style and interlaced with topical, up-to-date examples of media events′ - Journal of Educational Media

′This is...a well-organized, well-informed, student-friendly textbook, ideal for first-year undergraduates as a kicking-off point into the field of media and communications research. It deserves to be widely taken up′ - European Journal of Communication

Understanding the Media introduces key theoretical issues in media analysis and encourages students to use case studies to examine their own personal media use and exposure. Devereux applies a model of media analysis that gives equal weight to the production, content and reception of media texts.

A particular emphasis is placed on understanding the mass media in a social context, and readers are invited to engage with a variety of questions about the increasingly complex mediascape in which we live our everyday lives.

Now thoroughly revised and expanded this Second Edition:

" Includes an additional chapter which draws together the book′s key themes

" Contains new and revised case studies with expanded discussions on media audiences and fandom and ′blogging′

" New and revised extracted readings in every chapter

" In addition, the book is now accompanied by an ancillary website with resources for students as well as slides for tutorials/lectures.

Each chapter contains concise summaries, exercises, extracts from experts in the field, model exam and essay questions, as well as directions for further reading and research. This practical dimension to Understanding the Media will ensure that the book appeals to both teachers and students of the media in the 21st Century.