Beyond Hofstede : culture frameworks for global marketing and management

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025452737	658.84 N163B 2009	1	Searching... Unknown
Searching... IIEMSA	General Books	33168025740495	658.84 N163B 2009	2	Searching... Unknown

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

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