Title:
The political marketing game
Author:
Lees-Marshment, Jennifer.
ISBN:
9780230537774
Personal Author:
Publication Information:
Basingstoke : Palgrave Macmillan, 2011.
Physical Description:
xii, 259 p. : ill. ; 23 cm.
General Note:
Formerly CIP.
Contents:
Machine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- Practitioner Interview References.
Abstract:
"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--
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