Summary
Written by a team of high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management.
Events Management: An International Approachprovides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across the UK, Europe, Asia, Australia and the Middle East.
Key features include:
An international approach, drawing on a wide range of cases from around the world Extensive pedagogical features such as Diary of an Event Manager A companion website offering a full Instructor′s Manual, PowerPoint slides, additional case studies and links to SAGE journal articles
This book is essential reading for all undergraduate and postgraduate students studying Events Management.
