Summary

Whether you are already in a marketing job,aspire to having one or want to grow your business, EffectiveMarketing in easy steps will help you to become a successfulmarketer.

By keeping it simple, Catriona MacKay hascombined her own business experience with established best practice to give youa practical guide to Marketing. Her great marketing tips and advice will helpyou:

Write a successful marketing plan. Avoid making costly mistakes. Encourage good marketing practice at work. Use what you know to make your business grow. Devise effective marketing for today's marketincluding how to use online resources.

Essential for those who want to grasp the keymarketing skills without getting bogged down in academic theories. Includesworksheets to get you started.