Title:
Content strategy for the Web
Author:
Halvorson, Kristina.
ISBN:
9780321620064
Personal Author:
Publication Information:
Berkeley, CA : New Riders, ©2010.
Physical Description:
xi, 181 pages : illustrations ; 23 cm.
Series:
Voices that matter
Voices that matter.
Contents:
Learn -- Solution -- Problem -- Discipline -- Plan -- Audit -- Analysis -- Strategy -- Create -- Workflow -- Writing -- Delivery -- Govern -- Measurement -- Maintenance -- Paradigm.
Abstract:
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.
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