Fashion entrepreneur : starting your own fashion business

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Title:

Author:

Burke, Sandra.

ISBN:

9780987668318

Personal Author:

Burke, Sandra.

Edition:

2nd ed.

Publication Information:

[United Kingdom] : Burke Publishing, 2013.

Physical Description:

175 pages : illustrations (some color) ; 30 cm.

Series:

Fashion design series ; bk. 4

Fashion design series ; bk. 4.

General Note:

Includes index.

Contents:

Fashion entrepreneurs' runway to success -- Opportunities in the fashion and creative industries -- Fashion entrepreneurs' traits -- Networking -- Competitive advantage -- Business plans -- Starting your own business -- Market research -- Marketing and branding -- Sales and negotiation -- Design and production cycle -- Sources of finance -- Small business accounts -- Project management skills -- Online fashion business and social media.

Abstract:

With your head buzzing with innovative and creative ideas - welcome to the Fashion Entrepreneurs' world of glamour, style and wealth. This book outlines the traits and techniques fashion designers use to set up small businesses. The topics include: creativity and innovation, writing business plans, raising finance, sales and marketing, and the small business management skills needed to run a creative company on a day-to-day basis.

Subject Term:

Clothing trade -- Management.

New business enterprises -- Management.

Fashion merchandising.

Entrepreneurship.

Clothing trade -- Management. (OCoLC)fst00864778

Entrepreneurship. (OCoLC)fst00912787

Fashion merchandising. (OCoLC)fst00921644

New business enterprises -- Management. (OCoLC)fst01036850

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGPTA	1:REC-BOOK	000133539	658.11 BUR	1	Searching... Unknown

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Summary

Fashion Entrepreneur, now in its 2nd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries.
This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis.
The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area.

This book explains:
How to become an fashion entrepreneur
How to research the market, spot and exploit the opportunities
How to finance the business and keep accounts
How to write an innovative business plan
How to design and manufacture your products, or develop a service
How to brand, market, and sell your products
Target Market:
Fashion Entrepreneur supports fashion and entrepreneurship courses globally; it is also required reading for degree programs and designed as a self-learning book. This book is ideal for aspiring fashion designers, stylists, illustrators, technologists, and those with an interest in fashion that want to set up their own business.

New features include:
New chapter on online business and social media
New case studies in each chapter reflecting the current global market
New exercises and assignments to test comprehension
New and updated visuals.