IIE Logo

Cover image for Public relations strategy
Title:
Public relations strategy
Author:
Oliver, Sandra.
ISBN:
9780749456405
Personal Author:
Oliver, Sandra.
Edition:
3rd ed.
Publication Information:
London ; Philadelphia : Kogan Page/CIPR, 2010.
Physical Description:
xvi, 188 pages : illustrations ; 24 cm.
Series:
PR in practice series

PR in practice series.
General Note:
Published in association with the Chartered Institute of Public Relations.
Contents:
Not 'just' public relations: PR strategy in a management context -- PR's place on the board: a core governance role -- Reputation management: a celebrity-driven society -- Internal communication and PR: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a borderless world view -- Research methods" measures and motives -- The ethical dimension: a moral imperative.
Subject Term:
Public relations -- Management.

Public relations -- Management. (OCoLC)fst01082907

Kommunikationsstrategie.

Öffentlichkeitsarbeit.

PR.
Added Corporate Author:
Chartered Institute of Public Relations.
Electronic Access:
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live
123Library http://www.123library.org/book_details/?id=98917
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749458652
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=480545
ebrary http://site.ebrary.com/id/10364972
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=301107
MyiLibrary http://www.myilibrary.com?id=246626
OverDrive https://www.overdrive.com/search?q=A2C48E8C-0BC6-4E9B-92F2-42B8DB5505BA
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780749456405
MyiLibrary, Table of contents http://www.myilibrary.com?id=246626&ref=toc
Excerpt http://excerpts.cdn.overdrive.com/FormatType-410/1192-1/A2C/48E/8C/PublicRelationsStrategy9780749458652.epub
Excerpt https://samples.overdrive.com/?crid=A2C48E8C-0BC6-4E9B-92F2-42B8DB5505BA&.epub-sample.overdrive.com
Image http://images.contentreserve.com/ImageType-100/1192-1/{A2C48E8C-0BC6-4E9B-92F2-42B8DB5505BA}Img100.jpg
Copies: 33
Library
Material Type
Item Barcode
Shelf Number
Copy
Status
IIESDN
 1:GEN-BOOK 000157352 659.2 OLI 2
Due 7/20/22
IIESDN
 1:GEN-BOOK 000110288 659.2 OLI 1
zStandard shelving location
RCBMF
 1:GEN-BOOK 000181473 659.2 OLI 5
On-Shelf Student
RCBMF
 1:GEN-BOOK 002105479 659.2 OLI 7
Due 6/5/25
RCBMF
 1:GEN-BOOK 000181476 659.2 OLI 8
On-Shelf Student
RCBMF
 1:GEN-BOOK 002105477 659.2 OLI 9
On-Shelf Student
RCBT
 1:PRES-BOOK 002069927 659.2 OLI 1
Short Loans
RCCT
 1:PRES-BOOK 002205099 659.2 OLI 1
Short Loans
RCDBN
 1:REC-BOOK 002041847 659.2 OLI 3
Short Loans
RCPO
 1:REC-BOOK 002079398 659.2 OLI 1
Short Loans
RCPO
 1:REC-BOOK 002079399 659.2 OLI 2
Short Loans
RCPTA
 1:GEN-BOOK 000175095 659.2 OLI 1
On-Shelf Student
RCPTA
 1:GEN-BOOK 000175218 659.2 OLI 2
On-Shelf Student
RCPTA
 1:GEN-BOOK 000175176 659.2 OLI 3
On-Shelf Student
RCPTA
 1:GEN-BOOK 000175094 659.2 OLI 4
On-Shelf Student
RCPTA
 1:GEN-BOOK 000175215 659.2 OLI 5
On-Shelf Student
RCPTA
 1:GEN-BOOK 002065243 659.2 OLI 6
On-Shelf Student
RCPTA
 1:GEN-BOOK 002065244 659.2 OLI 7
On-Shelf Student
RCPTA
 1:GEN-BOOK 002065245 659.2 OLI 8
On-Shelf Student
RCPTA
 1:PRES-BOOK 002067922 659.2 OLI 9
On-Shelf Student
VCCT
 1:PRES-BOOK 000001641 659.2 OLI 1
Short Loans
VCCT
 1:PRES-BOOK 000027330 659.2 OLI 2
On-Shelf Student
VCDW
 1:PRES-BOOK 000059577 659.2 OLI 1
On-Shelf Lecturer
VCDW
 1:PRES-BOOK 000056941 659.2 OLI 2
Short Loans
VCPE
 1:GEN-BOOK 000043104 659.2 OLI 1
On-Shelf Student
VCPE
 1:GEN-BOOK 000042844 659.2 OLI 2
On-Shelf Student
VCPT
 1:GEN-BOOK 000061496 659.2 OLI 2
Due 9/21/18
VCPT
 1:GEN-BOOK 000061788 659.2 OLI 3
On-Shelf Student
VCSD
 1:GEN-BOOK 000109850 659.2 OLI 1
On-Shelf Lecturer
VCSD
 1:GEN-BOOK 000109265 659.2 OLI 2
On-Shelf Student
VCSD
 1:GEN-BOOK 000098785 659.2 OLI 3
Short Loans
VCWF
 1:PRES-BOOK 000029795 659.2 OLI 1
Short Loans
VCWF
 1:PRES-BOOK 000159135 659.2 OLI 2
On-Shelf Lecturer