Title:
Fundamentals of selling : customers for life through service
Author:
Futrell, Charles.
ISBN:
9780072834611
9780071214612
9780072834680
9780072930214
Personal Author:
Edition:
8th ed.
Publication Information:
Boston, Mass. : McGraw-Hill/Irwin, 2004.
Physical Description:
xxiii, 610 pages : illustrations ; 26 cm + 1 CD-ROM (3 1/2 in.).
Series:
The McGraw-Hill/Irwin series in marketing
McGraw-Hill/Irwin series in marketing.
Subject Term:
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-t.htmlPublisher description http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-d.html