Relationship selling

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Title:

Relationship selling

Author:

Johnston, Mark W.

ISBN:

9780073529813

9780071101080

Personal Author:

Johnston, Mark W.

Publication Information:

Boston : McGraw-Hill/Irwin, ©2008.

Physical Description:

xxvii, 446 pages : color illustrations ; 26 cm

Subject Term:

Relationship marketing.

Customer relations.

Customer relations. (OCoLC)fst00885533

Relationship marketing. (OCoLC)fst01093590

Selling. (OCoLC)fst01111969

Added Author:

Marshall, Greg W.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/ecip073/2006034513.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0707/2006034513-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020397994	658.85 J73R 2008	1	Searching... Unknown
Searching... 1:RCBMF	1:GEN-BOOK	000019429	658.85 JOH	1	Searching... Unknown
Searching... 1:RCPTA	1:GEN-BOOK	000030577	658.85 JOH	1	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000025865	658.85 JOH	1	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000026136	658.85 JOH	2	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000026108	658.85 JOH	3	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000025934	658.85 JOH	4	Searching... Unknown

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Summary

Summary

Focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers.

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