Trends in Tourism / L. Moutinho -- The Marketing Environment for Travel and Tourism / K. Peattie and L. Moutinho -- Consumer Behaviour / L. Moutinho -- Tourism Marketing Research / L. Moutinho -- Segmentation, Targeting, Positioning and Strategic Marketing / L. Moutinho -- Human Resource Issues in Travel and Tourism / D. Nickson -- Financial Management in Tourism / J. Bridge and L. Moutinho -- Operations Management / G. Southern -- Strategic Quality Management / H. Maylor -- Strategic Planning / L. Moutinho -- The Marketing Planning Index : A Tool for Measuring Strategic Marketing Effectiveness in the Hospitality Sector / P.A. Phillips and L. Moutinho -- Demand Modelling and Forecasting / S.F. Witt and L. Moutinho -- International Tourism Management / F. Go and L. Moutinho.