Cover image for Strategic management : concepts and cases
Title:
Strategic management : concepts and cases
Author:
David, Fred R.
ISBN:
9780135013205

9780136015697

9780136015703
Personal Author:
Edition:
12th ed.
Publication Information:
Upper Saddle River, N.J. : Pearson Prentice Hall, 2009.
Physical Description:
326 pages ; 28 cm
Contents:
Part 1: Overview of strategic management -- The nature of strategic management -- Cohesion case: Walt Disney Company, Inc -- 2008 -- Part 2: Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Part 3: Strategy implementation -- Implementing strategies: management and operations issues -- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation -- Strategy review, evaluation, and control -- Part 5: Strategic management case analysis -- How to prepare and present a case analysis.