Building an eBusiness : from the ground up

Select an Action

Title:

Author:

Reding, Elizabeth Eisner.

ISBN:

9780072426366

Personal Author:

Reding, Elizabeth Eisner.

Publication Information:

Physical Description:

xxi, 164 pages : illustrations (some color) ; 28 cm

General Note:

Includes index.

Contents:

Ch. 1. Getting Started on the Web -- Ch. 2. Creating a Business Plan -- Ch. 3. Developing a Marketing Plan -- Ch. 4. Designing a Web Page -- Ch. 5. Creating a Website -- Ch. 6. Enhancing a Web Page -- Ch. 7. Creating Advanced Web Pages -- Ch. 8. Running an eBusiness.

Subject Term:

Electronic commerce.

Web sites -- Design.

Electronic commerce. (OCoLC)fst00906906

Web sites -- Design. (OCoLC)fst01173252

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00060067.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00060067.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:RCBMF	1:GEN-BOOK	000015099	658.8 RED	1	Searching... Unknown
Searching... 1:RCDBN	1:PRES-BOOK	10663-2001	XX(10663.2)	1	Searching... Unknown
Searching... 1:RCPTA	1:GEN-BOOK	000030444	658.8 RED	1	Searching... Unknown

Bound With These Titles

On Order

Summary

This is an e-commerce book that moves beyond a survey atmosphere to provide hands on experience. It is designed specifically for those who want to develop web skills and business plans for use in starting an e-business. This book integrates and fills the gap between How to Design Web Pages and business and marketing courses. It is not a how-to book dealing with the conversion of existing businesses to the electronic arena; it focuses on entrepreneurs who want to begin an e-business but lack basic knowledge of the Internet and in developing business and marketing plans. Building an e-Business is aimed at those interested in starting an e-business, it makes use of the Web, and assumes little or no Internet knowledge.