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Consumer behavior and marketing action
Title:
Consumer behavior and marketing action
Author:
Assael, Henry.
ISBN:
9780534029906
Personal Author:
Assael, Henry.
Edition:
2nd ed.
Publication Information:
Boston, Mass. : Kent Pub. Co., ©1984.
Physical Description:
xx, 695 pages : illustrations ; 25 cm
Subject Term:
Consumer behavior.

Motivation research (Marketing)
Electronic Access:
Table of contents http://www.gbv.de/dms/bowker/toc/9780534029906.pdf