Product management

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Product management

Title:

Product management

Author:

Bothma, Neels.

ISBN:

9780702197888

Publication Information:

Cape Town : Juta, 2013.

Physical Description:

vii, 196 pages : illustrations ; 25 cm

Contents:

The product in a marketing context -- Product gap analysis, differentiation and positioning -- Product innovation and new product development -- Product failure, obsolescence and servicing -- Product packaging and labelling -- The product lifecycle -- Product branding decisions -- Product strategy and management.

Subject Term:

Product management.

Product management. (OCoLC)fst01078225

Added Author:

Bothma, Neels.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025769072	658.5 B749P 2013	1	Searching... Unknown
Searching... 1:VCDBN	1:GEN-BOOK	000024959	658.5 PRO	1	Searching... Unknown

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Summary

In today's competitive milieu, the product function along with continuous product innovation, are critical parameters for a company's success. Product Management provides its readers with the insight to ultimately design customer-centric products that fit the exact needs of an individual customer.