Distribution management

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Title:

Author:

Wiid, Jan.

ISBN:

9780702197932

Publication Information:

Cape Town : Juta, 2013.

Physical Description:

ix, 187 pages : illustrations ; 25 cm

Contents:

Introduction to distribution channels -- Supply chain managemen -- The channel participants from a South African perspective -- Channel design and the selection of channel members -- Logistics' role in distribution -- Managing the distribution channel -- Behavioural processes in the distribution channel -- Online marketing channels.

Subject Term:

Marketing channels -- Management.

Physical distribution of goods -- Management.

Marketing channels -- Management. (OCoLC)fst01010269

Physical distribution of goods -- Management. (OCoLC)fst01062390

Added Author:

Wiid, Jan.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025783974	658.8700968 W662D 2013	1	Searching... Unknown
Searching... 1:VCDBN	1:LEC-BOOK	000024988	658.870 WIL	1	Searching... Unknown

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Summary

An invaluable resource for entrepreneurs setting up their own businesses, this book provides a clear explanation of the way in which distribution coordinates the activities of the producer or manufacturer and various intermediaries in order to make the product or service available to customers at the right place, at the right time, and in the right quantity. Key features include case studies of actual businesses, chapter summaries and self-assessment questions, and informative graphs and tables. In this edition, topics include: the definition of distribution, the evolution of the South African distribution system, supply chain, channel design, logistics management, and electronic marketing channels, among others.