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Consumer behavior and the practice of marketing
Title:
Consumer behavior and the practice of marketing
Author:
Runyon, Kenneth E.
ISBN:
9780675081597
Personal Author:
Runyon, Kenneth E.
Edition:
2d ed.
Publication Information:
Columbus : C.E. Merrill Pub. Co., ©1980.
Physical Description:
xv, 486 pages : illustrations ; 26 cm
Subject Term:
Consumer behavior.

Motivation research (Marketing)

Marketing research.