Cover -- Title Page -- Copyright Page -- Table of Contents -- Foreword -- Preface -- About the Authors -- Part I Trends -- Chapter One Welcome to Marketing 3.0 -- Chapter Two Future Model for Marketing 3.0 -- Part II Strategy -- Chapter Three Marketing the Mission to the Consumers -- Chapter Four Marketing the Values to the Employees -- Chapter Five Marketing the Values to the Channel Partners -- Chapter Six Marketing the Vision to the Shareholders -- Part III Application -- Chapter Seven Delivering Socio-Cultural Transformation -- Chapter Eight Creating Emerging Market Entrepreneurs -- Chapter Nine Striving for Environmental Sustainability -- Chapter Ten Putting It All Together -- Index.