Throwing Sheep in the Boardroom; Contents; Foreword; Preface; Acknowledgements; Introduction: social networking e-ruptions -- identity, status, power; PART I: Identity; 1: The I's have it: multiple selves in virtual worlds; 2: The kindness of strangers: the ties that bind; 3: It's a small world: exit, voice and loyalty; 4: We Googled you: the privacy paradox; 5: Virtual reality: Second Life and death; PART II: Status; 6: Social capital: monkeysphere to cyberspace; 7: Me, MySpace and I: the fame game; 8: Status hierarchies: loveable fools and competent jerks.