The new influencers : a marketer's guide to the new social media

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Title:

The new influencers : a marketer's guide to the new social media

Author:

Gillin, Paul.

ISBN:

9781884956942

Personal Author:

Gillin, Paul.

Publication Information:

Physical Description:

xviii, 236 pages : illustrations ; 23 cm

General Note:

Originally published in 2007.

Contents:

The origins of social media -- From chaos, structure -- Enthusiasts -- Influencer profile--the gadget king -- Measures of influence -- Corporate conversations -- Influencer profile--the corporate renegade -- Small is beautiful -- Putting "public" back into public relations -- Influencer profile--the marketer -- The talkers -- Influencer profile--the sound man -- Tools of the trade -- Influencer profile--the toolmaker -- Going viral -- Influencer profile--the guerilla -- Next steps.

Subject Term:

Marketing -- Blogs.

Social media -- Economic aspects.

Customer relations.

Interactive marketing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCCT	1:GEN-BOOK	000001995	658.872 GIL	1	Searching... Unknown

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Summary

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity -- and credibility -- with consumers, this practical guide offers proven strategies for organisations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerrilla marketing on the internet, and restructuring marketing expectations are also discussed.