Strategic management : concepts and cases

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Title:

Author:

David, Fred R.

ISBN:

9780131869493

9780132301336

Personal Author:

David, Fred R.

Edition:

11th ed.

Publication Information:

Physical Description:

xxxi, 384, 393 pages : illustrations (some color), maps ; 26 cm

Contents:

Part 1: Overview of strategic management -- The nature of strategic management -- Cohesion case: Google, Inc -- 2005 -- Part 2: Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Part 3: Strategy implementation -- Implementing strategies: management and operations issues -- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation -- Strategy review, evaluation, and control -- Part 5: Strategic management case analysis -- How to prepare and present a case analysis.

Subject Term:

Strategic planning.

Strategic planning -- Case studies.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/ecip066/2006001629.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020382459	658.4012 D249S 2007	1	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000001140	658.4 DAV	1	Searching... Unknown

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Summary

The eleventh edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter--globalization, the natural environment, and e-commerce. The author provides and overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic management case analysis, 46 Experiential Exercises and 43 cases including service company cases and manufacturing company cases. For management professionals, small business owners and others involved in business.