Cover image for Strategic management : concepts and cases
Title:
Strategic management : concepts and cases
Author:
David, Fred R.
ISBN:
9780131869493

9780132301336
Personal Author:
Edition:
11th ed.
Publication Information:
Upper Saddle River, N.J. : Pearson Prentice Hall, ©2007.
Physical Description:
xxxi, 384, 393 pages : illustrations (some color), maps ; 26 cm
Contents:
Part 1: Overview of strategic management -- The nature of strategic management -- Cohesion case: Google, Inc -- 2005 -- Part 2: Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Part 3: Strategy implementation -- Implementing strategies: management and operations issues -- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation -- Strategy review, evaluation, and control -- Part 5: Strategic management case analysis -- How to prepare and present a case analysis.
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/ecip066/2006001629.html
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