The marketing research process.
Title:
The marketing research process.
Author:
Crimp, Margaret.
ISBN:
9780135565155
Personal Author:
Edition:
3rd ed.
Publication Information:
Prentice Hall, 1990.
Physical Description:
xiii, 336 pages
Contents:
Describing markets : focus on sampling ; Market segmentation ; Conveying the brand message : media planning.
Subject Term: