Basic marketing research : a decision-making approach

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Title:

Basic marketing research : a decision-making approach

Author:

Malhotra, Naresh K.

ISBN:

9780136037903

9780136066750

9780135024140

Personal Author:

Malhotra, Naresh K.

Edition:

3rd ed.

Publication Information:

Physical Description:

xxvi, 645 pages : color illustrations ; 29 cm

Subject Term:

Marketing research.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:RCBMF	1:GEN-BOOK	000016770	658.83 MAL	1	Searching... Unknown
Searching... 1:RCMBO	1:GEN-BOOK	000098055	658.83 MAL	1	Searching... Unknown

Focusing on the interaction between marketing research decisions and marketing management decisions , Malhotra offers a highly contemporary review that enables readers to i ncrease their SPSS and Excel skills .
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.

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