Framework of International Marketing -- Aspects of International Advertising -- Overview of the Book -- International Business -- International Marketing and Its Growing Importance -- Framework of International Marketing -- Multinational Corporations -- Entry Strategies -- Economic Rationale of Global Trade and Business -- Theory of Comparative Advantage -- Product Life Cycle and International Trade -- Production Sharing -- Internalization Theory -- Trade Barriers and Trade Liberation -- U.S. Trade Liberalization -- MNCs and World Markets -- Perspectives of International Markets -- Global Marketing -- Global Market -- Dimensions of the Global Market -- Segmenting the Global Market -- International Marketing Research -- Meaning of Marketing Research -- Framework for International Marketing Research -- Information Requirements of International Marketers -- Gathering Secondary Data at Home -- Secondary Research Abroad -- Primary Data Collection -- Organization for International Marketing Research -- International Marketing Information System -- Chapter Four Appendix: Sources of Secondary Data -- The Field of International Business -- International Monetary System -- Development of Today's International Monetary System -- Foreign Exchange -- Balance Payments -- Current and Emerging Issues -- International Finance and Accounting -- Implications of Financial Decisions for Marketing -- Multinational Financial Management -- Making International Investments -- International Accounting -- Regional Market Agreements.