Basic marketing : a managerial approach
Title:
Basic marketing : a managerial approach
Author:
McCarthy, E. Jerome (Edmund Jerome)
ISBN:
9780256068658
9780256083989
Personal Author:
Edition:
10th ed.
Publication Information:
Homewood, IL : Irwin, ©1990.
Physical Description:
xviii, 734 pages : color illustrations ; 27 cm + 1 computer disc (5 1/4 in.).
Series:
Irvin series in marketing
Irvin series in marketing.
Added Author: