Title:
This is PR : the realities of public relations
Author:
Newsom, Doug.
ISBN:
9780534101404
Personal Author:
Edition:
4th ed.
Publication Information:
Belmont, Calif. : Wadsworth Pub. Co., c1989.
Physical Description:
x, 527 p. : ill. ; 24 cm.
General Note:
Includes index.
Contents:
Public relations: role and origins -- Research areas in public relations -- PR's ethical and legal environment -- PR in action -- Appendixes.
Subject Term:
Electronic Access:
Table of contents http://www.gbv.de/dms/bowker/toc/9780534101404.pdf