The king of Madison Avenue : David Ogilvy and the making of modern advertising

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Title:

Author:

Roman, Kenneth.

ISBN:

9781403978950

9780230100367

Personal Author:

Roman, Kenneth.

Edition:

1st ed.

Publication Information:

New York : Palgrave Macmillan, 2009.

Physical Description:

xiv, 282 pages, [8] pages of plates : illustrations ; 25 cm

Contents:

An eccentric Celtic mixture -- I failed every exam -- The making of a salesman -- Who was Mather? -- Lucre in America -- The farmer and the spy -- Big ideas -- The philosopher kings -- The true church -- The king in his castle -- Megamergers and megalomaniacs -- A disease called entertainment -- The burr of singularity.

Abstract:

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

Personal Subject:

Ogilvy, David, 1911-1999.

Subject Term:

Advertising executives -- United States -- Biography.

Advertising agencies -- United States -- History -- 20th century.

Advertising -- United States -- History -- 20th century.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025447174	659.092 R758K 2009	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000108854	659.1 ROM	1	Searching... Unknown

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Summary

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint.

The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as:

* "The man in the Hathaway shirt" with his aristocratic eye patch
* "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S.
* Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock."
* "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement.
* And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash."

Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.