Media planning : art or science : a guide to the essentials of media planning
Title:
Media planning : art or science : a guide to the essentials of media planning
Author:
Muller, Gordon, 1952-
ISBN:
9780620335836
Personal Author:
Edition:
3rd ed.
Publication Information:
[Bryanston] : Advertising Media Association of South Africa, [2005]
Physical Description:
469 pages : illustrations (some color) ; 30 cm
General Note:
Cover title.
Includes glossary.
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Geographic Term:
Added Corporate Author: