Marketing South African tourism

Title:

Author:

George, Richard.

ISBN:

9780195789102

Personal Author:

Edition:

2nd ed.

Publication Information:

Oxford ; Cape Town : Oxford University Press, 2004.

Physical Description:

xvi, 415 pages : illustrations ; 24 cm

General Note:

First ed. published in 2001 under title: Marketing South African tourism and hospitality.

Subject Term:

Added Author:

Copies:

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEHSM	1:REC-BOOK	002312076	338.479 GEO	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168020375453	338.479168 G348M 2004	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168023660562	338.479168 G348M 2004	2	Searching... Unknown
Searching... 1:RCBMF	1:GEN-BOOK	000018638	338.479 GEO	1	Searching... Unknown
Searching... 1:RCDBN	1:GEN-BOOK	000075847	338.479 GEO	2	Searching... Unknown
Searching... 1:RCPTA	1:GEN-BOOK	000174181	338.479 GEO	1	Searching... Unknown

Written from a southern African perspective, this book presents a comprehensive introduction to marketing in the tourism and hospitality industry.