Title:
The small business bible : everything you need to know to succeed in your small business
Author:
Strauss, Steven D., 1958-
ISBN:
9780471684312
Personal Author:
Publication Information:
Hoboken, N.J. : John Wiley & Sons, ©2005.
Physical Description:
xi, 435 pages : illustrations ; 24 cm
Contents:
In the beginning -- Choosing the right business -- Buying an existing business -- Understanding your market -- Calculating your startup costs -- Write a winning business plan -- Structuring your business -- The money hunt -- Location, location, location -- Branding 101 -- Products and inventory -- Successful pricing strategies -- Small business technology -- Small business software -- Accounting ease -- Making a profit -- Getting and extending credit -- Insurance -- Get a handle on taxes -- Legal-ease I -- Legal ease II -- Successful advertising strategies -- Marketing muscle -- Your web presence -- Exodus -- Hiring and firing -- Employee benefits demystified -- Training and motivating your staff -- Extraordinary sales and exemplary customer service -- Selecting the right franchise -- Franchise success secrets -- The home based business -- Successful home-based businesses strategies -- The shoestring entrepreneur -- Marketing on a shoestring -- Small business success secrets I: money -- Small business success secrets II: vision.
Abstract:
"Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive, easy-to-read, A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn't - with scores of tips, hints, insider information, and secrets of success - but it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses continue to grow and succeed."--Jacket.
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Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/ecip0420/2004016912.htmlContributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-d.html